Let me share with you the different types of email marketing campaigns that you need to launch now.
Are you interested in running successful email marketing campaigns? Wondering how well your campaign is doing? The competition for your audience’s attention is fierce with more than 300 billion emails sent every day.
You should know that there are free email marketing services that you can use in case you can not afford the premium one’s
The number of emails keeps increasing, too. To reach your target audience and keep their interest, you need to know how to do email marketing correctly.
The following guide will show you how to create an email marketing campaign that will increase attention, engagement, leads, and sales.
What is an Email Marketing Campaigns?
Email marketing campaigns contain one or more emails sent to a group (or list) of recipients. A good email marketing campaign will get people to take action, such as thinking about your business, reading a blog post, watching a video, buying a product, or filling out a lead form.
Despite the fact that email marketing has been around since 1978, it is still one of the most cost-effective ways of marketing your business. Most adults and teenagers use email on a regular basis, with 90 percent of them using it regularly.
The number of technological innovations that have appeared and fallen by the wayside over the past 40 years is impressive.
The importance of email itself still means that email marketing could very well outlive many of our current marketing tools, such as Google Ads or Facebook Ads. Email, like its predecessor snail mail, is a channel of communication that will remain valuable for decades to come, so learning how to market on it now can be of value for decades to come.
Benefits of email marketing campaigns to small and large scale businesses
A. Increase brand awareness
An email is a great tool for sharing resources, educational content, news, and updates with your subscribers about your brand, products, and services.
In order to create brand awareness, your email content and design should align with your brand identity.
B. Generate website traffic
Your website will get more traffic if you send emails to your subscribers. By sharing snippets of your latest articles, you can direct subscribers to your blog where they can read full articles. Make sure your promotional emails include calls-to-action that direct your readers to your product landing pages and sales pages.
C. Drive sales and revenue
In order to increase revenue, you can use email marketing to showcase your products and services to your customers and try out different promotional techniques. One of the ways you can increase revenue is by offering discounts and free shipping. Alternatively, you can promote specific products by sharing roundups and collections. You can also increase the average order value by using upselling and cross-selling tactics.
D. Boost other marketing channels
If you use emails as but of your marketing strategy, then you have the option of integrating them with your marketing channels and enables you to drive lots of traffic to your touchpoints. These touchpoints can be social media, website, landing page, blog post, and in-person events.
If you start an Instagram challenge, you can invite your subscribers to participate and ask them to share reviews on Facebook.
E. Keep customers engaged
Email lets you experiment with the message. Email campaigns can take on a lot of different forms of messages (more on that below) and you can be pretty creative with them. Making your campaigns more unique keeps your customers motivated and excited about your brand. Moreover, it allows you to stay top of mind with them.
F. Gain valuable business data
By sending emails to customers, you’re able to collect data about their behavior. Tracking analytics, sending email surveys, and requesting feedback can all be used for this purpose. Utilize this information to improve your emails, business, products, and service offerings.
By using email marketing tools, you can also create automated workflows to trigger emails according to customer actions. When a contact subscribes to your newsletter, automatically send them a welcome email.
Automated communications not only save you time and effort but also minimize human error and delays by sending the right email to the right person at the right time.
Types of Email Marketing Campaigns You Should Launch
There is no one-size-fits-all strategy for email marketing campaigns – they’re calculated and strategize
This is a list of nine types of email campaigns you can launch, but please don’t use this as a definitive list. Every brand is different, so make sure you tailor your email strategy accordingly.
#1. Email series welcoming new subscribers
It’s great to have a new subscriber. So it is only fair to send a welcome email thanking and appreciating the new subscriber. It is exactly for this purpose that the welcome emails are sent. One of the most effective email campaigns is not the most common.
You can build some familiarity with new subscribers by sending a series of three, four, or five messages. Additionally, you can teach them about your brand promise when they are most receptive to it.
You can increase your spam score if you take too long to contact a new email subscriber simply because the subscriber forgot they actually signed up for the list. In addition, welcome emails generate higher open rates, click-through rates, and revenue than average.
This is the only email marketing campaign you should put into action if you don’t use any others.
When drafting a welcome email, keep these 4 points in mind
- Impress your customers
- Promote your brand
- Thanks for reading
- Make a small gift for them
#2. The Standard Promotional Campaign
You are probably most familiar with email marketing campaigns like this one.
Probably you have a couple of dozen promotional emails in your mailbox at the moment from a brand. My experience as a consumer indicates that these are less systematic or strategically driven than we would like.
They appear in your inbox over and over, over and over again, with a repetitive that never changes. It doesn’t make sense to keep sending out repetitive emails over and over again.
Instead of sending 10 separate emails to promote your products, how about creating a campaign that is progressive; one email leads to the next, and so on?
Adding some of these to your traditional email marketing will spice it up a bit:
- Arouse emotions
- Put some humor in it
- Keep them intrigued
- Offer a free product
- Music slogans can be used
- Utilize colors, images, and fonts that will grab the reader’s attention
#3. The Seasonal Campaign
The seasonal campaign follows the promotional email campaign.
Any major holiday can be a good time to launch an email marketing campaign. You will have several chances to send an email before and after these types of email marketing campaigns.
Retail is particularly important during this period. Approximately 30% of all retail sales occur during the holiday season, according to the National Retail Federation. US sales accounted for more than $300 billion during this time.
If you are planning your season campaign, here are some things to keep in mind:
- Make sure you are familiar with the holiday seasons in the country you are promoting. You can segment your list based on the holiday season.
- Don’t delay. You should be the first one to reach their inbox during the holidays since people are bombarded.
- Ensure the colors and language match the holiday theme.
- Offer them an exclusive holiday discount. Marketing during the holidays is successful due to this factor.
- Make sure you act quickly. The primary reason email marketing works well is that it is a limited-time offer.
#4. The Triggered Email Series
With automated email marketing, you can send targeted and relevant emails based on the user’s actions.
Occasionally, these users click on a link in an email in your promotional email series, put items in their cart but don’t check out, download content, buy something, or respond to a survey. They were somehow involved in the drip campaign as a result of their behavior.
Based on the list of MailChimp automation triggers, you can incorporate the following triggers into your marketing arsenal:
- Campaign activity: an email goes to someone who has opened a specific campaign or hasn’t opened a campaign, clicked on a specific link or hasn’t clicked on a link.
- Managed lists: sends an automated email whenever someone is manually added to a list.
- Activate a workflow to send subsequent emails after subscribers receive, open, don’t open, or click on links in previous emails.
- ECommerce: sends emails to customers who purchase any product, a particular product, haven’t purchased a second product, abandoned a product in a cart, or have shown interest in a previous email.
#5. The Post-Purchase Drip
This is something I don’t see very often and I’m not sure why. Post-purchase drips are smart email marketing!
In this email series, a simple follow-up email is sent after the purchase, not necessarily to sell.
Take the example of a new kitchen gadget I bought. Using automated email marketing, the email marketer can send me emails (triggered by the purchase) that reinforce my decision to make the purchase and help me build loyalty to the brand.
I might receive an email with instructions for cleaning and maintaining a device. I’d like you to send me an email with a recipe using the gadget…and so on. Because you are delivering value after you’ve already sold something, it builds trust and delight with customers. Nevertheless, each of these emails is an opportunity to upsell or cross-sell.
#6. The Connect-via-Social Campaign
Email campaigns that cross over to social media and then back again are known as social campaigns.
A campaign aimed at engaging people in their newsfeed is an email marketing campaign. Various options are available with this campaign, including Facebook and Instagram.
Consider the weight loss gadget, for example. In an email marketing campaign, users may be encouraged to pin pictures of workout kits made with the gadget to Pinterest, or share them on Facebook or tweet them with a hashtag. There are many possibilities!
You can find some great Facebook contest examples on Wishpond (check it out for some ideas).
#7. The Newsletter
Newsletters and digests are not exactly campaigns since they’re regularly distributed to your subscribers, but they’re still smart emails because they’re communications you keep in touch with them.
Newsletters should not be sales pitches that your audience grows tired of, rather they should be one-stop shops that educate, inform, and entertain your customers.
Newsletters from brands, such as theSkimm, are among the most popular email messages around. However, your efforts are not completely in vain. As a result, you’ll stay top-of-mind, build brand loyalty, and provide shares worthy of sharing that can potentially grow your audience.
#8. The Abandoned Cart Series
Email campaigns aimed at abandoning carts can actually be called abandoned cart emails.
These are automated emails triggered by an action on the user’s part-in this case, adding an item to a virtual shopping cart but not purchasing. An incentive is typically offered in these kinds of emails, such as “Hey, you didn’t finish checking out.”. I’m offering you a 10% discount as an incentive to finish shopping.”
Email series of this type tend to have significantly higher open rates and conversion rates than welcome emails. However, they are complicated for beginners but should be at the top of every beginner’s list for consideration.
#9. The Re-Engagement Campaign
Emails are sent out to inactive subscribers in a re-engagement campaign.
About 25-30% of email addresses on an email list disappear each year. It’s normal for people to change their email addresses and for companies to change their names – it’s part of business life. Reengagement campaigns attempt to combat this.
Think about someone on your email list who hasn’t opened anything in the past six months. It consists of either a) getting them back into the fold or b) determining if they can be re-engaged and, if not, cleansing your email list.
Why are they being removed from your list? Due to their dead weight, they are a potential source of harm to your reputation in the eyes of the ISPs, affecting your deliverability rate.
Conclusion
Every business wants to achieve success with its email marketing campaigns. By implementing an email marketing strategy, your company can drive more website traffic, qualified leads, and sales, helping you reach your business’s performance goals.
Even if you’re new to email marketing, it takes time to learn how to run successful email marketing campaigns. It is for that reason that companies hire email marketing agencies, so they can skip learning and get started generating revenue immediately.
