What is Email Bounce Rate: How to reduce it?

The email bounce rate of an email list represents the percentage of recipients who did not receive promotional messages because their mail servers returned them. The email content is bounced when its message is not sent to the intended email address. The reputation of the sender is hurt by high bounce rates. Such a problem

What is a KPIs: A complete guide to Key Performance Indicators

What is a KPIs? KPIs- Commonly known as Key Performance Indicators, they measure how effectively a business achieves its key business goals. KPIs are used at multiple levels by organizations to assess their success in reaching their targets. Low-level KPIs may reflect processes within departments such as sales, marketing, HR, support, and others. An organization’s