How To Sell on Instagram With Shopify? Complete Guide

How To Sell on Instagram With Shopify? With the advent of social media platforms in today’s digital world, businesses are able to connect with their target audience and drive sales with them with their use of these platforms.

Small businesses and entrepreneurs can leverage Instagram’s visual appeal and massive user base to display their products and reach out to potential customers through the platform.

By integrating Instagram with Shopify, a popular e-commerce platform, you will be able to harness the selling potential of Instagram effectively.

It is our intention in this blog to provide you with practical tips and tricks that will enable you to successfully sell on Instagram using Shopify so that you can take advantage of the vast potential of this dynamic platform and effectively boost your online business.

There are a few simple steps that you can follow to get your Shopify store ready to sell on Instagram, but you do need to tick some boxes in order for Shopify to approve it.

Moreover, you need to have a business Instagram account and make sure what you sell is a physical product.

Also, you need to make sure you create a Facebook Business account if you do not already have one.

How To Sell on Instagram With Shopify

There is a new tool called Instagram Shopping, which is ideal for small businesses that sell goods, but have a small following.

As opposed to the past, today it is possible to post links to your product pages on Instagram and drive traffic to it.

You can do that by using Instagram Shopping and you will have the chance to label the goods as images as well.

It is easy for customers to locate the items by just tapping the images, which open the online store and allow the users to buy them.

However, before applying to sell on Instagram with Shopify, you need to meet certain requirements.

Your company must sell physical goods as one of the most important requirements if you want to succeed. # How To Sell on Instagram With Shopify

There must be a business profile on your Instagram account that is linked to your Facebook company page in order to use this feature.

In order to get an Instagram shop approved, you must meet all the requirements listed above, and the process will take 2-3 days.

Below you will find a step-by-step guide on how to get your shop approved.

Step 1: Set Up a Facebook Business Account

Having a Facebook business account is an essential tool for managing both your Facebook and Instagram shops, as well as a great way to drive traffic to your shop.

Click “Create Account” on the Facebook business page and you will be directed to the page where you can create an account for your business.

In order to create an account for your Shopify store, you need to use the name of your Shopify store and the email that you used when registering.

When you are done filling in the store details, click “Next” and then “Submit” when you have finished. # How To Sell on Instagram With Shopify

As soon as you register, you will receive a confirmation email which needs to be verified on the email address that you used during registration.

Step 2: Link Your Facebook Page With the Business Account

Following that, you will need to connect the newly created business account to the store’s Facebook page.

If the store does not have a Facebook page already, you can create it by going to your own Facebook account and customizing it to add the name of the store to the page.

If the store does not have a Facebook page already, you can create it at your own Facebook account. # How To Sell on Instagram With Shopify

It is therefore possible to access the “Business settings” page by clicking on the “More tools” and then “Ads Manager” options on the page of the business suite.

Click the hamburger icon in the top right corner of the page and you will be able to see the “Business settings” on the screen.

At the right side of the screen, you will find a button that says “Pages”. Click on it.

To add a page, click on the “Add a page” button, type in the name of the page, and hit enter to confirm the addition.

Step 3: Link Your Instagram to the Business Manager

Remember from earlier that your Instagram account must be a business account in order to be linked to your Business Manager account, so make sure to make sure you make that happen before you do that.

If you want to switch to a professional account, you must first open the Instagram app and go to your profile, click on “Settings”, then “Account”, and then scroll down and tap on the “Switch to Professional Account” button.

You can return to the Settings page of the Instagram Business manager once you’ve switched to an Instagram Business account. # How To Sell on Instagram With Shopify

Click on the Instagram account button in the right sidebar and a popup will appear telling you to connect your professional account to it.

Click on that button and you will be taken to the Instagram account login page.

Step 4: Set Up Facebook Sales Channel on Shopify

If you wish to sell on Instagram with Shopify, you will need to set up a Facebook sales channel.

You will need to login to your Shopify dashboard in order to do this.

Once you have done this, simply click on the plus sign next to the sales channel you want to use.

After that, scroll down to Facebook and click on the plus sign at the bottom of the screen to take you to your Facebook channel page.

Click “Start setup” in the Facebook shop on the Facebook channel dashboard.

To connect your Shopify account with your Facebook account, click “Connect Account” and sign in. # How To Sell on Instagram With Shopify

You will need to grant Shopify access to your Facebook business before you can connect with your business manager.

Select your store’s name from the drop-down menu.

Sell on Instagram With Shopify
Sell on Instagram With Shopify

You must also link your Facebook page and create a pixel, and you must have a Facebook commerce account linked to your Instagram account in order to sell on Instagram.

Shopify will connect with your Facebook shop as soon as you click “Review terms” and “Accept terms”.

Step 5: Set Up Your Instagram Sales Channel on Shopify

To sell on Instagram with Shopify, you must complete this step in your Shopify dashboard.

You will see the Instagram shop option after clicking on the completed Facebook shop. Click “Continue setup” if you have already started it. Check that all of your accounts have been connected.

In the case of all options, there will be a green tick, indicating that you have supplied all the necessary information.

Click the “Request Approval” button at the bottom. # How To Sell on Instagram With Shopify

Upon approval, you will have an Instagram storefront that you can sell from. It usually takes about two or three days for your account to be approved.

Can I sell directly through Instagram?

Instagram offers a feature called Instagram Shopping that makes products shoppable for users when they are tagged in posts and stories.

Businesses can sell directly through the platform using Instagram’s built-in shopping features. # Can I sell directly through Instagram

Using this feature, businesses can showcase their products and provide their audience with a seamless shopping experience without having to send them to an external site.

Instagram lets you sell directly by meeting certain requirements and following a few steps:


You must have a business account, sell physical goods (not services), and operate in a supported market in order to qualify for Instagram. # Can I sell directly through Instagram

Set up a Business Profile: 

Set up your Instagram business profile if you don’t already have one. It will provide you with additional sales insights and features.

Connect to a Facebook Catalog: 

It is necessary to set up a Facebook catalog in order to integrate Instagram Shopping into your Facebook Business Manager page.

The catalog will contain information about your products, such as images and descriptions.

Enable Shopping on Instagram: 

If your catalog is already set up, you can request access to Instagram Shopping by choosing “Business” or “Creator” in your Instagram profile settings, then selecting “Shopping” and following the instructions.

Tag Products in Posts and Stories: 

In order to tag your products in your posts or stories, you need to be approved for Instagram Shopping. # Can I sell directly through Instagram

When creating a post or story, select the “Tag Products” option and choose the appropriate products.

By following these steps, you can sell products directly through Instagram by providing a seamless shopping experience for your audience.

Ensure that your business meets the necessary requirements regarding Instagram’s product tagging policies and guidelines.

To maximize your Instagram selling potential, monitor your performance regularly, interact with your audience, and deliver excellent customer service. # Can I sell directly through Instagram


Using Instagram as a sales channel has transformed from a mere social networking activity to a lucrative digital business opportunity.

With Shopify, you can seamlessly connect your e-commerce store to Instagram and take advantage of its massive user base.

Shopify requires careful planning, creativity, and consistency to sell on Instagram with a visually appealing profile and implement effective selling strategies.

Make sure you engage with your audience, offer excellent customer service, and analyze your results regularly in order to improve your methods.

In order to unlock the potential of selling on Instagram with Shopify, take the leap and follow the steps outlined in this blog, and follow the steps outlined in the blog.

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