How To Delete A Google Analytics Property? Are you looking for a way to improve the way you use Google Analytics? If that is the case, you have come to the right place! In spite of the fact that it is a big (and scary!) step, sometimes one needs to make a major deletion in Google Analytics even though it is a big step.

What is the procedure for deleting an account, a property, a view, and a set of data streams in Google Analytics? # How To Delete A Google Analytics Property?

A major element can be deleted from Universal Analytics or Google Analytics 4 by going to the Admin section of the account. On the left side of the screen, you will have the option of selecting your desired account, property, view, or data stream and deleting it. In most cases, deleted elements are recoverable for 35 days after deletion unless it is a data stream. # How To Delete A Google Analytics Property?

This morning, we will go through the process of deleting an account, property, view, or data stream that you no longer need. There will be a discussion of both Universal Analytics as well as Google Analytics 4, so no matter what you need to delete, you will be able to find the answers here.

How to Delete Property in Google Analytics?

Would you like to declutter your Google Analytics dashboard? If so, now is the time to do so. The data for your college buddy’s blog about homemade sports drinks or the website that you created to earn millions from a grooming service for Chihuahuas may still be showing up on your dashboard.

There may even be times when you are a marketing guru who is handling reports for multiple companies, and it’s time to delete the properties of old clients from the system. # How To Delete A Google Analytics Property?

If you delete a property, you’ll also delete all views or data streams that are contained within that property (depending on which GA version you’re using) that are also included within that property when you delete it. Within 35 days of moving the property to the trash can, as well as everything inside it, the property and everything inside it will be permanently deleted. Once again, as we said earlier, if you want to reverse a deletion, you can access your trash can within the deletion grace period.

The following steps will guide you through the process of deleting a property in Google Analytics:

1. Go to the bottom right corner of your Google Analytics account and select “Admin.”.

2. Under “Property,” select the property you wish to delete.

3. From the Property Settings menu, select “Properties.”

4. On the top right corner, click on the “Move to trash can” button and save the file.

In the event that you’ve accidentally deleted this file, please run as quickly as possible to the trash can. If you do not request the deletion of your property, your property and the associated views (UA) or data streams (GA4) will be deleted within 35 days after you have made your request. # How To Delete A Google Analytics Property?


We will now discuss a deletion that is unique to Universal Analytics – deleting a view that has already been created. It is possible to move a view to the trash can in Universal Analytics, and this will permanently delete the view after 35 days as soon as it is moved to the trash can. If you delete your views after that time, it will not be possible for you to recover historical data, so it is important to be careful when deleting your views, as well as all of your deletions.

The steps below will guide you through the process of deleting a view in Universal Analytics:

1. You can access your UA account by going to “Admin.”

2. You can delete a view by selecting it under “Views.”.

3. You can change your settings by clicking “View settings.”

4. Please select “Move to trash can” and save the file.


Let’s take a look at how you can delete data streams in Google Analytics 4 in the last section. It is not possible to restore a data stream that has been deleted in Google Analytics 4. In the event that you lose the stream or any of its associated data, you will not be able to recover it.

In other words, when it comes to deleting your data streams you should proceed with caution, and you should only delete them once you are 100% sure you do not need that source of data or any historical data you obtained from it anymore. # How To Delete A Google Analytics Property?

The following steps will guide you through the process of deleting a data stream in GA4:

1. Click on “Admin” when you are logged into your GA4 account.

2. You can delete a data stream by selecting the property under “Property.”.

3. You will see “Data streams.” click it.

4. You can delete data streams by selecting them.

5. On the top right, click the three dots and then click “Delete stream.”

If you choose to delete your stream by doing this, it will be immediately removed from your GA4 property, and you will not be able to reinstall it. In other words, especially when it comes to deleting data streams, we recommend using extreme caution, and not deleting data streams unless you’re absolutely certain you don’t need them and you don’t need any of them.

How to delete property in Google Analytics?

  1. Go to Google Analytics and sign in
  2. Click Admin
  3. You can delete a property by selecting it in the Property column.
  4. Click Property Settings in the Property column.
  5. On the Account Settings screen, click Move to Trash Can (next to “Move property”).

How to restore a property on Google Analytics 4:

  1. Go to Google Analytics and sign in
  2. Select Admin from the menu.
  3. Click Trash Can under the Account column.
  4. By looking through the table, you can find the item you need to restore
  5. Restore the item by selecting it and clicking Restore.

‍In comparison to the standard Universal Google Analytics, Google Analytics 4 (GA4) differs in that it allows you to create so-called Data Streams that are used to track and analyze your website data. There is no way to restore a data stream that has been deleted in GA4 once it has been deleted.

How To Delete A Google Analytics Property?
How To Delete A Google Analytics Property?

The data streams associated with a property do, however, go to the Trash Can when you move it there, and can be restored if you wish at any time after you move it.

What exactly is a data stream? Let me explain. According to Google, it is defined as follows:

Specifically, a data stream is a flow of data from a customer touchpoint (e.g., an app, a website) to Analytics in order to be analyzed. Analytics generates a snippet of code when you create a data stream, which you can use to add that code to your app or site to collect the data coming from that stream. You can collect data from the moment you add the code to your site, and you can then use that data to create reports based on that data.”

Final note

So now that you know how to delete major elements in Google Analytics, let’s take a look at the steps. However, we need to keep in mind that great power comes with great responsibilities, and this is certainly true here. Make sure you do not delete any major elements unless you are sure that you will not require them, or their associated data, in the future. # How To Delete A Google Analytics Property?

 Data streams in GA4 are especially problematic due to the fact that they are deleted instantly and cannot be recovered after deletion.

The easiest way to make sure that you are getting the most out of your reports is to complete a data deletion request before deleting a major element. There are however some major deletions that can be done if you are certain that you do not require a specific element anymore.

Are there any major elements that you have deleted from Google Analytics? If you have any experience with this, please let us know. # How To Delete A Google Analytics Property?