How much does it cost to advertise on TikTok? Right Now in 2023

How much does it cost to advertise on tiktok? Let’s take a look at some of the details below if you’re thinking about advertising on TikTok. Before you take action, there are a few things you need to know about the costs and guidelines of TikTok advertising.

It is a global platform that connects both talent and brands with a global community, which means TikTok has an advantage over its counterparts, such as Vine and Snapchat, due to its growing audience and young audience.

TikTok marketing costs have recently gained attention from advertisers as they seek to simultaneously reach a broad audience and narrowly target their audiences.

Several brands utilize Tik Tok by sponsoring or paying influencers (also known as brand ambassadors) to make sponsored posts in exchange for money or products, usually in the hope of creating a viral video.

In order to promote products, companies can select TikTok influencers whose content correlates with the content of the brands they are promoting. # How much does it cost to advertise on tiktok

What Determines TikTok Advertising Costs 

Several factors affect the cost of advertising on TikTok, including the type of advertisement you wish to run, the target audience you wish to target, and the ad budget you set.

TikTok offers in-app advertising in the form of in-feed videos, branded filters, and more.

Ads targeting large audiences with higher engagement rates will, for example, typically cost more than those targeting smaller, less engaged audiences.

The cost of these ads will vary based on the reach and engagement you wish to achieve. 

A TikTok advertising campaign’s cost can also be influenced by your ad budget, bidding strategy, and ad placements.

You should closely monitor and adjust your campaign as necessary to optimize for cost and performance in order to ensure you are getting the best value for your ad spend.

Moreover, TikTok determines the cost of advertising through an auction system. The highest bidder receives an ad placement based on the available ad inventory.

This means that TikTok advertising costs can fluctuate in real-time as a consequence of supply and demand.

As a result, the more popular an advertising placement is, the higher the cost.

Consequently, it is crucial to establish a flexible budget that allows for fluctuations in advertising costs, as well as to continuously assess your campaigns’ performance to ensure you are getting the best value out of your advertising budget.

Furthermore, TikTok offers advanced targeting options, including location, demographics, and interests, which can help you reach your target audience more effectively and reduce your advertising expenditure.

How much does it Cost to Advertise on TikTok

TikTok advertising costs can vary widely depending on a number of factors, including the kind of ad you wish to run, your target audience, as well as your advertising budget.

On average, TikTok advertising cost ranges from a few cents to several dollars per click or impression.

The cost of an in-feed video advertisement can range from $0.10 to $3.00 depending on the target audience and ad budget.

Branded filters and interactive advertisements can cost even more, ranging from $0.50 to $5.00 per use.

You will need to consider a variety of factors when determining the costs associated with your TikTok advertising campaign, including competition for ad space, ad placement, and audience targeting.

The cost of advertising on TikTok varies in real-time based on supply and demand since TikTok uses an auction system to determine the cost of advertising.

In order to maximize the effectiveness of your advertising budget, it is necessary to closely monitor your campaigns and adjust your targeting and bidding strategies as needed to achieve optimal results.

Advertising prices vary according to the type of campaign an advertiser is seeking to conduct.

Depending on the type of campaign they are running and the number of followers they have (i.e., if they desire targeted exposure), the price can range from $1 per day up to $50 per day.

The choice depends on whether they want targeted exposure or broad exposure.

Brand Endorsement 

Video creators typically post an advertisement for a brand at the end of a video in order to increase the visibility of the brand on TikTok.

Brand endorsements are one of the most popular forms of advertising on TikTok.

In these advertisements, the brand’s features or product benefits are highlighted, with the intent of encouraging viewers to purchase or try the product.

It is a method of advertising in which brands pay up to $1000 per day for creators to post sponsored content. For example, Nike has been paying creators between $100 and $200 per day to post their sponsored content on TikTok. 

Paid posts

TikTok offers paid posts, which can be purchased for as little as $1 per day and can be up to $50 per day.

If an advertiser does not have a large following on the app, these types of ads are great because advertisers are only charged when someone watches the sponsored video.

Unlike other types of advertising campaigns, they are only charged when someone watches the video.

It is possible to advertise on TikTok through paid posts, where advertisers get the chance to promote their accounts without having to create any content themselves, as they are promoted through channels like Trending Topic Suggestions and Rising Users.

Prices range from $10 to $30 per day, but there is no maximum time limit.

Sponsored posts

A sponsored post is similar to a paid post, but offers a little more security in terms of budgeting since brands only pay after reaching their goal or reaching a set number of views (although sometimes advertisers do pay before achieving the goal).

The number of users posting stories every second makes it extremely likely for any post to go viral.

Sponsored posts are less expensive than paid posts, as they come pre-made with a certain number of initial views, as opposed to paid posts that are only visible once they have been viewed.

The price ranges between $1 and $5 with no maximum.

How much does it cost to advertise on TikTok
How much does it cost to advertise on TikTok

Once you’ve figured out which type of advertising works best for your business, you’ll want to figure out how many followers each user has and decide how much money you want to spend.

If the person doesn’t have enough subscribers or they’re not gaining new subscribers fast enough, move on to another user who meets your needs.

How to Advertise on TikTok with a Limited Budget

Unless you have an enormous budget, it is unlikely that you will be able to afford a Tiktok advertisement.

Brands typically pay anywhere between $10,000 and $1 million for advertising on this app. # How to Advertise on TikTok with a Limited Budget

For your business, it is important to learn the types of ads TikTok offers in order to determine whether they are affordable.

Among the options available is Ad Drip, which allows you to produce ten short videos to share over time. You also receive two promo codes per video, so it might be an inexpensive way to make multiple posts at once.

TikTok Spotlight Ads are another option. Just like Instagram Stories Ads, these work in a similar manner – you choose from six different story lengths (1 minute, 3 minutes, and 6 minutes), and then you specify the frequency with which the story will appear in the users’ feeds, as well as the time period during which it will run (you only need to specify a start date).

There are several disadvantages to TikTok ads, including the fact that only a limited number of targeting options are available: gender, age group, and interests. # How to Advertise on TikTok with a Limited Budget

The final option is to utilize influencers. Because TikTok is a native social media channel, influencers are more likely to use it than most other social media platforms, so they are more likely to advertise brands without expecting a return.

Additionally, they already have followers who may also become customers.  # How to Advertise on TikTok with a Limited Budget

Strategies for a limited Tiktok Budget for ads

You can make your TikTok advertising campaign more cost-effective if you have a limited budget:

  1. Ensure that you target your audience as accurately as possible. By doing so, you will avoid wasting money on uninterested or irrelevant users.
  2. Use the TikTok Creator Fund Program to create sponsored content that reaches a large, engaged audience. This can be a cost-effective means of generating attention for your brand.
  3. Make changes to your campaign as needed to optimize for cost and performance instead of committing to a long-term campaign: Before committing to a long-term ad campaign, try short-term campaigns to test your messaging.
  4. The use of video ads can help you get more out of your limited marketing budget. Videos tend to be more engaging than other ad formats.
  5. The use of A/B testing will help you optimise your campaign over time for cost and performance by running multiple versions of your ad with different messaging and targeting options.

To advertise on TikTok with a limited budget, you should focus on targeting your target audience as efficiently as possible, while monitoring and optimizing your campaigns continuously in order to maximize return on investment.


You can compensate the video content creators for their work through an Ad Revshare model, which is calculated based on a percentage of the total spend. This will allow you greater control over pricing and the results of your campaign.

In order to cover the cost of your ads, I recommend that you set a daily budget between $500 and $1000. 

When it comes to the cost of advertising with TikTok, it depends on the type of audience you are targeting and the location of your target audience.

According to statistics, viewers in the U.S. pay about 20 cents per view, while viewers in Japan pay approximately 10 dollars per view.  # How much does it cost to advertise on tiktok

Despite the fact that TikTok advertising may provide some amazing results, you may find that there are many other marketing options that are more appropriate for your marketing objectives.

Leave a Reply