How to Create TikTok business account? Complete Guide

How to create Tiktok business account? It’s important to create a TikTok Business Account if you’re hoping to harness TikTok’s potential for your business.

Here is a comprehensive guide to creating a TikTok Business Account. You can connect with your audience and boost your online presence on TikTok, regardless of whether you are a small startup or an established brand.

You will be able to engage the TikTok community in a meaningful way with your TikTok Business Account, as well as gain valuable insights, advertising tools, and valuable insights.

The TikTok app must be downloaded and an account created before you can create a business account. # How to Create TikTok business account?

You can create a business account by clicking on the “Switch to a Business Account” button under “Settings and privacy.” Follow the instructions onscreen, and then your account is created.

What Is a TikTok Business Account?

Business accounts on TikTok are specifically designed to help brands and companies market their business through trending popular culture on TikTok. 

The TikTok app has added specialized features that assist businesses in optimizing content to maximize their budgets.

When you set up a business account, you will receive the following features:

  • Run paid ads
  • An insight into the audience
  • Metrics that measure performance
  • Optimization of posts and videos
  • Reach other brands and influencers
  • Analytics on content posts
  • Creative tools

In addition to empowering your business as a creator, TikTok’s business account features can help your business reach new heights.

How to Create TikTok business account?

You can create a TikTok Business Account easily, and you will get access to marketing tools, insights, and promotional features that can help your business grow.

Here’s how:

1. Download and Install the TikTok App:

  • Interested in trying out TikTok? Download it from the App Store (iOS) or Google Play Store (Android).

2. Sign Up or Log In:

  • Create a TikTok account with your address, phone number, or any social media account you use. If you already have a TikTok account, you can skip this step and use it instead.

3. Access Your Profile:

  • Using the profile icon located in the bottom right corner of the screen, you can access your TikTok account. # How to Create TikTok business account?

4. Access TikTok Business Suite:

  • To access the hamburger menu from your TikTok profile, tap the three horizontal lines in the top right corner.

5. Tap on “Manage Account”:

  • To manage your account, tap the “Manage Account” button on the menu.

6. Access “Switch to Business Account”:

  • You will find an option to switch to a business account under “Manage Account.” Click on it.

7. Choose Your Business Category:

  • To target your audience and provide content recommendations, TikTok asks you to select a business category that describes your business the best.

8. Connect Your Instagram Account (Optional):

  • If you have an Instagram business account, you can connect your TikTok Business Account with your Instagram account, which helps streamline content creation and ad creation.

9. Complete Your Profile:

  • You can improve your visibility on TikTok by filling out the necessary business details, such as your profile picture, contact information, and website.

10. Accept the TikTok Business Account Terms of Service:

Take a moment to review and accept TikTok Business Account’s terms of service. # How to Create TikTok business account?

11. Start Creating TikTok Content:

Having set up a TikTok Business Account, you can now begin creating and sharing business-related content.

12. Access TikTok Business Tools and Insights:

To grow your brand on TikTok, you can use TikTok’s suite of marketing tools, including its ad creation features, analytics, and promotional options. # How to Create TikTok business account?

You can take advantage of one of social media’s most dynamic platforms by creating compelling content, engaging your audience, and promoting your business efficiently with your TikTok Business Account.

TikTok business account
TikTok business account

Can’t Create A TikTok Business Account

You may have trouble creating a TikTok business account if you don’t do the following:

>> Be sure to update your app before attempting to create a business account. You may be using an old version that prevents you from creating an account.

>> It is important to select “Business” when creating a business account. A lot of people think that they are creating a business account, but it actually detects that their profile is a user profile and not a business profile.

When signing up, be sure to select “Business” and not user or individual.

>> You must use the same email address that you used for your individual profile on TikTok before creating a business account.

A different email address may prevent you from creating one.

Why You Need to get a TikTok business account? 

The following are some of the exclusive features you’ll gain access to when you have a business account.

TikTok Account Insightful analytics

Besides providing useful information about your account’s growth, like views, followers, and demographics of your subscribers, you can also track your videos’ performance.

Getting more specific, the analytics page of your website has four main categories: Followers, Content, Overview, and Live.

Each of them displays specific information that you can use to improve your marketing campaign. 

The Followers tab, for example, shows information about the TikTok community you have developed, such as the locations of your followers and the times and days of the week when they are most active in the TikTok community.

Access various TikTok Ads types 

With the creation of a TikTok business account, you will be able to run high-converting TikTok ads to spread your own stories and reach your right target audience using TikTok.

There is no doubt that TikTok has shown great potential and has become regarded as a great way to gain new followers and go viral on TikTok by using various TikTok ad formats.

A TikTok advertisement that appears as users swipe through the app to watch videos is the most affordable and accessible advertising type.

It is possible to launch in-feed ads for your products once you have created both the TikTok business account and the TikTok ads manager account.

Do you want to launch a TikTok advertisement campaign? Are you new to TikTok ads or are you not sure how to do it?

NestAds – TikTok advertising management software – will help you launch, optimize, and scale your TikTok ads in a convenient way.

Exclusive access to Music Library

TikTok has become a successful company by providing a huge Commercial Music Library along with high-quality and free-to-use songs, music, and sounds that are sourced and licensed for use in branded content for brands.

This library has been created for the sole purpose of helping our brand partners. 

Creative Hub 

If you are getting stuck with new content ideas for your next post or you don’t know what is trending, Creative Hub has got you covered.

With the help of two handy resources: the Business Content Guide and the Video Showcase, the TikTok platform makes the process of creating TikTok videos much easier and quicker. 

Aside from providing practical tips on content strategy, storyline ideation, video shooting, and other topics, the former provides success stories – excellent examples from businesses that have succeeded.

Likewise, the latter will provide you with an overview of what has been trending on TikTok in your country over the last thirty days in your country. 

In light of the fact that you can now create your own story without paying a cent, it makes sense to get out there and use this incredible tool to put your creativity into practice! 


With the conclusion of this guide on creating a TikTok Business Account, it’s clear that you have been able to transform your business’ online presence and reach out to a global audience by utilizing the power of TikTok.

It is possible to reach new customers, increase brand awareness, and create engaging content that distinguishes your company from the competition by utilizing the platform’s business-oriented features.

It is not just about the analytics and promotional tools you can use with your TikTok Business Account, but also about the creative and dynamic community you will find there.

The key to building a loyal following and driving meaningful results for your business is to remain authentic, to engage your audience, and to experiment with TikTok’s unique video formats.

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