Are you looking for a guide on email marketing in Kenya?

You are in the right place. 

Most people think that email marketing is a thing of the past. 

 But an article in Forbes says β€œEmail is still one of the most valuable tools for reaching your customers and prospects.”  

So what does this mean? 

What Is Email Marketing?

Email marketing is the highly effective digital marketing strategy of using emails to disseminate a commercial message as part of efforts to promote your product or services. An effective marketing email turns prospects into customers and converts one-time buyers into loyal customers.

Email Marketing services in Kenya are an excellent method for acquiring and retaining customers, but they can also be intimidating to beginners. 

Secondly, email marketing is a conventional digital marketing tool that most professionals consider to be long-term.

This is the best way to reach out to your customers and offer them different discounts and promotions. There is uncertainty on how effective email marketing is for businesses in Kenya and many are so afraid of it. 

This tool is more powerful because it allows you to measure accurately and determine the reasons for email bounce rates and spam reports.

Learn more about Email marketing here.

Similar article.

Best Email Marketing Platforms in Kenya 2021

1. Constant Contact 

This is the best email platform that is very beginner-friendly.

We recommend Constant Contact as the best email platform for those of you new to the email marketing world.

Due to their drag-and-drop email builder, it’s easy to create emails. Easy to use, it lets you create new emails that look good, and you don’t need to know any coding. There are a number of easy and straightforward ways to add text, images, video, coupons, and events to any message.

This product pairs well with more than 100 mobile-friendly templates.

Constant Contact allows you to monitor the results of your campaigns in real-time. All sorts of data are available, including open rates, click-through rates, and individual subscriber data.

A key benefit of Constant Contact is automation. Drip campaigns can be triggered when new subscribers sign up and welcome messages can be sent based on their actions.

There is a 60-day free trial available from Constant Contact, which is among the best on the market. As with most email marketing platforms, the rate is determined by how many subscribers you have on your list.

Join constant contact.

Best Email Marketing Platforms in Kenya
Best email platform

Following are some examples of prices per plan:

Email

  • 0 – 500 Subscribers at $20 per month
  • 501 – 2,500 Subscribers at $45 per month
  • 2,501 – 5,000 Subscribers at $65 per month
  • 5,001 – 10,000 Subscribers at $95 per month

Email Plus

  • 0 – 500 Subscribers at $45 per month
  • 501 – 2,500 Subscribers at $70 per month
  • 2,501 – 5,000 Subscribers at $95 per month
  • 5,001 – 10,000 Subscribers at $125 per month

Similar article.

2. Sendinblue 

This is the best email platform for growing your email list.

For businesses that want to grow, Sendinblue provides fully automated email marketing solutions.

SendinBlue is a top candidate if you’re just starting your business and want to grow your list (and sales).

Email campaign optimization is made possible through drag-and-drop editors and automation.

In addition, they offer many lead nurturing tools to help your business grow, such as:

  • Landing pages. Collect leads for you by creating engaging and actionable web pages.
  • Sign up forms. Put forms everywhere on your website to gather information about your users.
  • Facebook ads. Take advantage of Facebook marketing to cultivate more leads.
  • Retargeted ads. Advertisements that are tailored to the user’s online interactions.

As a result, Sendinblue helps cultivate an audience, leads, and customers.

This platform offers a free plan that allows you to send unlimited emails each day and unlimited contacts. That’s a really good deal, especially if you’re just starting out or working alone.

Join Sendinblue.

email platform
Sendinblue email platform.

They currently offer four different pricing tiers:

Free plan per month

  • Up to 300 emails per day
  • Unlimited contacts
  • Chat
  • SMS marketing
  • Email template library

You can join the free version as a beginner and later switch to a higher plan.

Lite plan for $25 per month

  • Up to 100k emails
  • No daily sending limit
  • A/B testing
  • Remove the Sendinblue logo

Premium (Most popular) β€” $65 per month

  • Up to 1MM emails
  • Marketing automation
  • Facebook ads
  • Retargeted ads
  • Landing pages
  • Telephone support

Enterprise β€” Customized pricing

  • Customized email volume
  • 20+ landing pages
  • Customer success manager
  • Access for 10+ users
  • Dedicated IP

Read more here.

3. Mailchimp

Mailchimp is the best email platform overall.

Because it has the best free email plan overall.

In addition, it has all the features most companies require without being overly complicated. A/B testing, campaign scheduling, and generating reports about open rates, click-through rates, unsubscribe rates, and more are all available to businesses. It’s also the only software we tested that offers free-forever plans.

The free plan from Mailchimp includes up to 2,000 contacts and up to 10,000 monthly emails. One of its best features is the ability to customize your emails using drag-and-drop.

Try MailChimp.

best email platform

Additionally to its free plan, it offers three paid plans, which vary in price depending on how many subscribers you have (nonprofits receive a 15% discount):

  • Essentials: starting at $9.99 per month and going up to $270
  • Standard: starting at $14.99 per month and going up to $540 
  • Premium: starting at $299 per month and going up to $1,190 

MailChimp is the perfect tool for anyone trying to keep in touch with their customers. The email editor is easy to use, and with the first paid plan you can access more advanced tools like A/B testing and multi-step journeys. 

MailChimp reports can be read easily by users and help them decide what is working and what is not. By tracking click-through rates and open rates, business owners can determine whether their content is getting read.

Related post here.

4. MailerLite

Simplest email platform for creators to use.

MailerLite offers all of the essentials.

It’s an excellent choice for anyone who wants a simple email marketing service. If you’re the kind of creator who doesn’t need lots of bells and whistles. In that case, you only need the tools for creating your newsletter or sending emails.

You still have access to automation, landing pages, pop-ups, and surveys, so it isn’t like you are severely restricted. Even the user interface is remarkably spartan and straightforward for each.

With MailerLite, you can easily create a high-quality message with its drag-and-drop editor. Activate features like A/B testing to optimize your campaigns based on your subscriber segmentation.

For those of you looking for a simple email program at a reasonable price, I recommend MailerLite.

Let’s take a look at the pricing for MailerLite:

  • Up to 1,000 subscribers at $10 per month
  • 1,001 – 2,500 subscribers at $15 per month
  • 2,501 – 5,000 subscribers at $30 per month
  • 5,001 – 10,000 subscribers at $50 per month
  • 10,001 – 15,000 subscribers at $75 per month
  • 15,001 – 20,000 subscribers at $100 per month
  • 20,001 – 25,000 subscribers at $120 per month
  • 25,001 – 30,000 subscribers at $140 per month

Join MailerLite.

Free plans are available for up to 1,000 subscribers, but you are limited to 12,000 emails per month. If you’re starting out, you may want to consider utilizing this option as your extended free trial.

Similar post.

5. Omnisend

Omnisend, another email marketing automation platform that caters to eCommerce companies, is an all-in-one solution. Its automation capability, segmentation, and the added capability of SMS make it a powerful tool for building newsletters and boosting sales for businesses.  With it, you can easily automate abandonment, welcome series, and transactional emails to help you deliver streamlined buyer engagements.

Best Email Marketing Platforms in Kenya

The following characteristics stand out:

  • You can easily create professional, stunning emails without knowing how to code. With templates, you can add products, add dynamic discount codes, and save for your next campaign.
  • Our Automation Library offers pre-built workflows for every part of the customer journey.
  • Omnisend offers segmented targeting across all channels, which can be used for campaigns and automation.
  • Lead generation is made easier with pop-ups and forms.
  • Tracking sales and identifying winning campaigns is possible with reports and analytics.

Pricing:

Free β€” $0

  • Up to 15,000 emails per month
  • Free Omnisend-branded email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports

Standard starting at $16 per month

  • Up to 15,000 emails per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support

Pro Starting at $99 per month

  • Up to 15,000 emails per month
  • $80 in free SMS credits per month
  • Email campaigns
  • Signup forms, boxes, and pop-ups
  • Reports
  • SMS campaigns and automation
  • Audience segmentation
  • 24/7 email and chat support
  • Web push notifications
  • Facebook custom audiences
  • Google Customer Match
  • Priority support
  • Advanced reporting

Try Omnisend.

Now let us focus on Kenya’s brands

Related article here.

6. Kenya Website Experts

Kenya Website Experts also offer low-cost email marketing services in addition to their web hosting services. In Kenya, 90% of local companies use Kenya Website Experts to send emails to customers. 

To get started, click on this link and visit their website

With less than Ksh 3,000, you can send 10,000 emails each month. There is no limit to how many emails you can send.

Try Kenya web Expect.

Due to the high quality of their customer support and the affordability of their services, Kenya Website Experts has more than 20,000 clients. Contact Kenya Website Experts if you need web hosting services, email marketing, web design, domain registration, and SSL certificates.

Read more about Kenya Website Experts here.

More.

7. GetResponse

GetResponse is used by many Kenyan companies. It offers a monthly email capacity of up to 100,000 emails. If this is your first time with GetResponse, they offer a three-month free trial to new customers. 

To subscribe, click this link.

GetResponse has four plans:

  1. Basic starting from $ 10.5 per month.

Send mails and build an engaging contact base

  1. Plus starting at $ 34.3 per month.

With custom automation and live webinars, deliver a personalized experience

  1. Professional starting at $69.3 per month. 

Do more with no-limit automation and live webinars

  1. Max starting at $ custom pricing.

Generate higher profits with dedicated support and services tailored to your needs

The free plan is the most popular with businesses and is the first they sign up to before they upgrade to other plans. 

The cost of a basic plan ranges from Ksh 1,500 (1,000 emails) to Ksh 45,000 (100,000 emails) per month depending on your needs.

The good thing about GetResponse is that it will show you how recipients respond to your messages once they have received them. The feedback you receive will enable you to determine the next steps to take.

Join GetResponse.

 The maximum number of emails you can send per month is 100 million. The more emails you send, the cheaper the service becomes. Payment options include monthly, yearly, or two-year payments.

Related post.

8. ConvertKit

ConvertKit is also a popular email platform among many Kenyan companies. 

Cheap, reliable, and easy to use. Like GetResponse, you can try the service for free for a month.

To sign up for a free trial, click on this link.

email platform

You can decide whether or not to stick with them after the first month, as you will understand the quality of their services.

You can enjoy the following features with the free version:

  1. You can create unlimited landing pages
  2. CTAs & signup forms that are unlimited and customizable
  3. Templates for landing pages designed for 30+ businesses
  4. Unlimited traffic
  5. Customizable domain setup
  6. Mobile responsive designs
  7. Manage 1,000 subscribers
  8. Email broadcasts
  9. Tagging subscribers
  10. Seamless Unsplash integration
  11. Creator community

Your new plan will expire, and then you will have to sign up for the premium plan. It will cost Ksh 2,900 if you purchase 1,000 emails per month. You will have to pay Ksh17,900 to obtain 20,000 emails. At least 100,000 emails may be required if you have thousands of customers. A month’s subscription to 100,000 emails costs Ksh 70,000. 

To learn more about the features and price.

Join Convertkit.

Clients have the option of paying monthly or annually.

Similar article here.

9. Drip  

The best email platform for new e-commerce businesses.

Drip is still a relatively new email platform. It offers email marketing services for e-commerce businesses.

The great thing about Drip is that they are perfect for entrepreneurs just starting out in e-commerce. This is because they focus on offering smaller, independent shops the same powerful automation and segmentation tools for email marketing as larger e-commerce stores.

Thus, they’re perfect for brands that are just starting out.

Drip provides valuable eCommerce metrics relating to customer intent and purchase behavior.

By segmenting website visitors, you can identify new and returning customers. The Drip platform also allows you to target abandoned carts.

CRM offers multiple touchpoints for reaching out to customers online, including emails. You can also track your revenue with Drip, giving you a better view of which campaigns are actually producing revenue.

Your account’s pricing is based on the number of customers. Benefits and features are the same for all plans.

  • 1-500 subscribers at $19 per month
  • 501-2,000 subscribers at $29 per month
  • 2,001-2,500 subscribers at $39 per month
  • 2,501-3,000 subscribers at $49 per month
  • 3,001-3,500 subscribers at $59 per month
  • 3,501-4,000 subscribers at $69 per month
  • 4,501-5,000 subscribers at $79 per month
  • 5,001-6,000 subscribers at $99 per month
  • 6,001-7,000 subscribers at $109 per month

Plans in this category facilitate up to 140,000 subscribers before custom pricing kicks in.

With all Drip plans, email and live chat support are provided 24/7.

Read more about Drip here.

10. Moosend 

The best email platform for AI-Powered e-commerce sales.

Moosend allows you to manage your email marketing regardless of whether you’re a beginner or a pro.

This email marketing tool provides everything you need to nail your email marketing campaigns-from drag-and-drop email builders to segmentation tools to real-time analytics.

Moosend’s e-commerce AI is one of our favorite features. The tool takes advantage of machine learning and collaborative filtering to recommend products based on similar customers’ shopping habits.

Cross-selling can also be easier when you keep track of the shopping habits of your customers and promote products they need when they need them based on their shopping habits (e.g. perishables).

Other email marketing services don’t do this, at least to my knowledge. However, the e-commerce industry as a whole will benefit from its targeting and segmentation capabilities.

Also, Moosend excels at email marketing basics. You can create unique emails for each target customer with their advanced personalization features. They allow you to segment your audience by purchasing behavior, cart abandoned products, and more.

A total of 40 responsive themes are available for selection. Although they’re all customizable and eye-catching, all of them are highly customizable.

Prices begin at free and range up to $8 a month for their premium plans. Below you will find more detailed information:

Free β€” $0/month

  • Unlimited emails
  • Signup and subscription forms
  • Reporting and analytics
  • No credit card required

Pro β€” $8/month

  • Landing pages
  • Transactional emails
  • Phone support
  • SMTP server
  • 5 team members

Enterprise β€” Custom pricing

  • Custom reporting
  • Dedicated account manager
  • SSO & SAML
  • On-boarding and migration
  • 10 team members
  • Service-level agreement

Try Moosend for free today.

Read more.

11. Growthpad Digital Consulting

This is a Kenya email platform that Kenyans love to try.

Growthpad is a full-service digital marketing firm in Kenya that offers a wide range of digital marketing services. Growthpad, an innovative disruptor, offers businesses an online presence building, growth, or enhancement solution designed to generate business results. 

Growthpad can provide access to email lists of key decision-makers across multiple industries in Kenya, particularly for businesses looking to run effective B2B email campaigns. Furthermore, Growthpad’s technology platform allows you to effectively reach these audiences through email, with a 60% open rate.

Conclusion

Here, I wanted to make sure that everyone could find something they enjoyed. Whatever your needs, from starting a list from scratch to switching providers, to a full-service CRM, there’s an option above for you. This guide provides you with everything you need to know about CRMs for e-commerce, to budget-friendly emails.

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