Most people think twice before sending a mail to other people. Usually, we send emails to ask for or deliver specific information. Our article has covered every step involved in framing, sending, and analyzing effective cold emails. No matter how experienced or inexperienced you are at cold email, you will have lots of fun.
What is cold emailing?
This is the act of sending cold emails to individuals you don’t know in order to gain some insights or benefits in terms of either favor, sales, opportunities, or any other benefit.
Basically, cold emailing is when you contact someone you do not know with email and ask for a favor, questions, sales, etc. Also, cold emailing has many applications other than just sales. We can see and experience cold emailing in our everyday lives.
The term “cold email” refers to an unsolicited email that is sent to a recipient without their prior approval. This could be considered to be the equivalent of cold calling from an email address. It differs from warm and transactional emailing, which are subsets of email marketing. Cold email, as its advocates believe, is not spam.
It is important for a business to use cold emailing for a variety of reasons. These two are the most important:
Potential customers (prospects) can be reached out to who may not be aware of the product. By sending out cold emails, awareness can be spread amongst the general public.
If someone was looking for a Travel package to Morocco, he would love it if he got it all in his inbox. As a result, cold emailing can connect people who are in need with one another.
In an effort to generate new hot prospects, sellers send cold emails. Generating leads forms the basis of any sale. As soon as the seller receives a lead, it is his responsibility to turn it into a sale.
Evolution process of cold emailing in the sales process
The act of selling something to someone who is a stranger is called cold selling.
Cold emailing is a form of cold selling, so we can categorize it that way.
Prior to the technological era, people used to sell to strangers on the street randomly.
When courier services were invented, corporations saw their value. Initially, they decided to send newsletters and promotional letters with posts to different unknown people. By using this method, they saw a significant increase in sales. This can be referred to as the introduction stage of mass cold selling.
Eventually, the telephone was invented, so sellers could convince strangers to buy their products by calling them and pleading with them.
Cold calling is what is meant here.
Some people misused pure cold calling while many others used it for their own benefit. There was a need for change due to the increase in crime rates caused by fraudulent calls.
When buying a product or gaining some benefit involves having to talk to someone, it has become annoying in the digital age. This is why cold emailing has become so popular. There will be point-by-point information about the subject and time for people to think about whether or not to respond or take any action. By itself, this increased the effectiveness and virality of cold emailing.
It marked the beginning of an era. To date, cold emailing has been the most preferred and most successful means of cold selling, with companies using it to grow and launch.
Things to consider writing and sending cold emails?
Automating email marketing and using cold email templates can dramatically increase outreach. If you’re looking for a CRM for your startup, email marketing should be a factor you consider. However, you want to know how to write effective cold emails to increase your results.
#1. Be authentic.
You and your business have no prior relationship with the recipients of your emails. In order to establish a foundation for future communication, you must first establish your own credibility. Authenticity is important. The message should come from an authentic address, and the sender should be identified clearly.
Messages should be delivered with a natural flair rather than sounding mechanical. Keep it concise, friendly, and conversational. Don’t forget to add some humor to make your communication approachable. Avoid making it seem like a sales pitch, and avoid using clickbait or misleading subject lines.
Take a moment to read the email, and if it sounds natural to you, hit the send button. A cold email strategy can be more effective if it’s similar to what you’d say to a prospect in person with an informal tone.
#2. Present the value first.
While your cold email may be targeted at a sale, it should never feel like a sales pitch. Always communicate value before attempting to sell directly. Make sure you state clearly in the email body what your value proposition is so prospects know what you offer.
Inform them about what you’re offering instead of pushing them to buy, and encourage them to ask for further clarification or information. During the follow-up conversations, continue to flesh out your issue incrementally until it no longer seems like a pitch but rather a logical progression of information.
#3. Write in a concise, actionable manner.
If you send a cold email campaign, people not interested in your product are unlikely to read your message paragraph by paragraph. You don’t know them, and if your offer doesn’t leap out at them, they’ll simply delete the mail rather than deal with it.
Messages that are short have a higher chance of being opened and read. You’ll get more responses if you provide clear instructions and tell them explicitly why you’re emailing them in the first place.
#4. Create a connection.
Rather than closing a sale, cold email outreach should aim to begin a relationship. You won’t see much of an improvement in your sales and marketing plan if you send out the same cookie-cutter template. Instead, find a way to engage the people you want to reach. Establishing a personal connection with your recipients can be accomplished by even subtle things like addressing them by name.
To build a sustainable relationship, you should conduct initial research on the recipients, identify their pain points, and find the common ground for engaging in conversation. Cold emails are sent out daily, and most people get overwhelmed with them. The first email that you send should stand out from the rest because you’ve established a connection.
#5. Personalize your message.
You should personalize your email to suit the individual you are trying to reach out to. It isn’t the end of personalized emails when you conduct basic research and learn more about the person you are writing to.
You should tailor your message to convey your knowledge about the potential pain points, along with how your product or service can alleviate them. You should not focus on yourself. It must be designed to meet the needs of the person on the other end of the email.
#6. Check the validity of your offer.
An email sent out as a cold email means you are just an unknown figure on the internet. As a business, you need to demonstrate your credibility and trustworthiness by validating yourself and providing enough social proof.
In your email, highlight any common contacts you have. Alternatively, you can always refer to other clients or big names in the industry who have benefited from your services or have used your products. When you seem more credible, your cold email will be more likely to be responded to.
#7. Monitor your performance.
The open rate and response rate of your cold emails can help you determine whether your strategy is working. Metrics provide insight into what is working and what isn’t, and what changes need to be made to improve it.
Your email copy is one place to start experimenting. Modify your value proposition, gather feedback, and fine-tune your process until you come up with a strategy that works for you and gets you responses.
It is imperative that the first line of your cold email evokes the viewer’s interest and gets them to read your pitch. You can refer to this sample cold email template for writing your own email to your prospects and increase sales.
What you must do before you send out a cold email
We now come to the part where we will discuss what we need to check before we send an email campaign. Deliverability rates are crucial for ensuring your cold email campaign reaches your recipients’ inbox rather than their spam folder.
Here are things you should check and fix in case they are not up to standard.
1. Validate prospect list
Validating your email list should be your first step. There should be some kind of similarity between the people on your list. As mentioned earlier, make sure each person on your list is legitimate.
So the first thing that you should do before sending a cold email campaign is to validate those email addresses. Otherwise, you may not get effective results and can encounter problems if you send the wrong email to the wrong person.
2. Ensure Clear CTA
Mailers typically use the following examples of CTA (Call To Action):
- Get the app now.
- Call us now.
- Join our mailing list.
- Sign up for the newsletter.
Make sure that you make one strong call-to-action in an email. It shouldn’t be confusing for the reader.
3. Set Automated Followup
Your email campaign needs to contain follow-up conditions for you to be able to take action. In other words, these things become really important when sending an email campaign.
Among the conditions are:
Not Opened – Activating this condition will ensure that your follow-up email is sent to every person who has not opened your email.
Not replied –. This condition will ensure that your follow-up email is sent to anyone who has seen but not replied to your email.
Been Sent – With this condition enabled, all the people in your email list will receive your follow-up email, no matter whether they open, reply or see the email.
You need to take care of these little things when creating an email campaign if you want to make it effective.
4. Check the Email Spam score
Many things can be included in your email. It is important that you ensure that your cold emails are not considered spam instantly with delivered or opened. There are a bunch of software that you can use to check on your emails and determine if they are good to send.
Are your cold emails categorized like this?
By implementing simple changes like setting up DKIM, SPF records, and Custom Domain Tracking, you can improve your SEO score.
It’s always a good idea to test your spam score before you begin.